Keyword research in 2026: how to find terms that actually convert
Search volume is the least useful number in your keyword tool. Here is the process we teach for finding terms that bring buyers rather than browsers.
Live classes on Microsoft Teams, every session recorded, four graded tests, and a certificate anyone can verify — add it straight to LinkedIn.
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Online only works when it is genuinely live, properly measured, and ends in something an employer can check. That is exactly how this is built.
You are in the room. Ask a question, get an answer, and see the trainer work through a real account rather than slides. Every session is also recorded, so missing one is inconvenient rather than fatal.
Classes run in the evening, twice a week. If a festival or a holiday falls on a class day, the schedule steps over it automatically and you get told in advance.
Attendance is pulled straight from Teams, four graded tests are auto-marked, and the certificate carries a QR code linking to a public verification page. Nobody has to take your word for it.
Four steps from signing up to something you can put on your CV.
Takes a minute. You get a student ID immediately and can start a free course the same day.
Enrol in a live batch or a self-paced library. You get the full class schedule by email.
Join on Teams, attendance tracked automatically, four graded tests along the way.
Clear the attendance bar and the tests, and your verifiable certificate is issued.
No card needed. Enrol in one click and start watching today.
A free four-hour primer on how the whole digital marketing stack fits together: channels, funnels, budgets and measurement. Start here if you are new to the field and want to know which specialism suits you before paying for anything.
GA4 replaced a model everyone understood with one almost nobody was taught. This free course covers the event model, key events, and the four reports that actually matter. No prior analytics experience needed.
Build a LinkedIn presence that brings in work: profile positioning, a posting rhythm you can sustain, and how to write posts people actually finish. Free, self-paced, lifetime access.
Cohort-based, assessed, and certified.
A four-month live programme covering SEO, paid media, social, analytics and marketing automation. Classes run live on Microsoft Teams twice a week, every session is recorded, and there are four graded tests across the course.
A self-paced library covering keyword research, on-page optimisation, technical SEO and link building. Watch in your own time. Lifetime access.
Highest average across all four batch tests.
Priya Nair
Advanced Digital Marketing
90.0
Average score
Priya Nair
Digital Marketing Foundations
90.0
Average score
Free guides from the team that teaches the courses.
Search volume is the least useful number in your keyword tool. Here is the process we teach for finding terms that bring buyers rather than browsers.
Most first Google Ads budgets are lost to structure, not to bidding. Here is the account layout we teach on day one, and why it saves money.
Most content calendars die in week three. The problem is rarely discipline — it is that the calendar was built without a repeatable system behind it.
Takes a minute, costs nothing, and you get a student ID straight away.
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